Week 10 Peer Critique

Kan – Kan had a nicely stylized interactive infographic about Genghis Khan. We suggested he look at his choices in font and select a more legible font. His projected needed some more fleshing out but he really did have a masculine style for this which I though was appropriate. It was also mentioned that his header did need a little help standing out.

Jessica – Jessica was rebranding the wayfinding signage for the Seattle Center. She wanted to stick to the logo and use its circular vibes and tie it into the signage. We asked about the size signage in relation to the average person as well.

Elizabeth – Elizabeth had a really nice piece to show the group. She took her snarky infographic and modified it to fit the Starbucks brand. It worked really well and only had a few alignment issues to fix. Some of the small body text needed a less stylized font to be easier to visually digest.

Adrian x Dominic – The group said we needed to solidify our icon system and make sure that they were recognizable. This is especially important because this destination is also a tourist attraction. Our signage also needs to really be placed at strategic points to be as clear as possible.



Project 3

Discovery Park Wayfinding website

Client: Seattle Parks and Recreation


Discovery Park is a 534 acre natural area park operated by the Seattle Parks and Recreation. It is the largest city park in Seattle, and occupies most of the former Fort Lawton site.

The site is one of breathtaking majesty. Situated on Magnolia Bluff overlooking Puget Sound, Discovery Park offers spectacular view of both the Cascade and the Olympic Mountain ranges. The secluded site includes two miles of protected tidal beaches as well as open meadow lands, dramatic sea cliffs, forest groves, active sand dunes, thickets and streams.

The role of Discovery Park is to provide an open space of quiet and tranquility away from the stress and activity of the city, a sanctuary for wildlife, as well as an outdoor classroom for people to learn about the natural world. Maintained in its semi-natural condition the park will continue to offer a biologically rich and diverse natural area for urban dwellers and an unmatched opportunity for environmental education. (Seattle Parks and Rec)


Research: (pictures taken from Yelp reviews of the park)

Discovery Park Signage
Welcome Sign

The current wayfinding system uses wooden posts that have varied text and icons, as well as a variety of posts. By creating a style guide and icon system that is the same for every sign, it will bring cohesion to the parks sign system and make information digestion easy for locals and tourists.The posts they rest on have a good amount of wear on them and will eventually fail in the elements. Materials used for signs and posts will look towards recycled / renewable materials. (Acorn Sign Graphics)


What Discovery Park Needs

  • Map (Print)
  • Trail Signs
  • Park Entrance Sign(s)
  • Standing Map(s)
  • Icon and Font System


Target Audience:

Seattle is full of millennials and tourists that look up to the city for its progressiveness and funky feel. Subtlety targeting this demographic and their interests through material design will be the best direction for branding.



Thoughts / Trail Signs
Icon Sketches
Welcome Signage and Icons


Project 3 Proposals


Project 3

One of the following:

  • Physical Infographic
  • Data Visualization
  • Wayfinding / Integrated Marketing Solution



30 Americans     Tacoma Art Museum

Highlights the work of 31 African American artists and their contributions to the art culture. Issues of race, sexuality, and identity are tackled through their controversial art.

Emancipating the Past      Bellevue Art Museum

Showcases Kara Walker’s Tales of Slavery and Power through stunning sculptures, prints and installations. The pieces tell a story of the struggle of African-American people in America and the complexities around slavery.

Park Wayfinding     Discovery Park

Discovery Park is the largest in Seattle with over 500 acres of park to roam through. With wonderful views around the park and an iconic lighthouse photo destination, the park could use a new system to find your way around this beautiful park.

Other ideas

  • SAM Wayfinding
  • Pike Place Wayfinding
  • Carkeek Park
  • Matthews Beach Park
  • King of the Road Interactive Map (Thrasher)

Unit 6 Reading

Chapter 3 (continued)

Usability was broken down in the back half of chapter three. Quite a lot of testing can happen between the initial concept and the final project. It sounds like a lot work, and i can be, but it can find problems that can be headache fixing down the road. The reading pointed out another really important thing to remember when design for someone. It is to remember that you are designing for someone else, not yourself. Design is for the people! It is really overwhelming when you look at all of then things you use and how it is designed in a way that doesn’t make you think about the way it was designed. Most of the time when you question the design of something it is because it doesn’t work the way you expected it to. Design just feels right.

The case study involving the memorial for 9/11 didn’t quite talk about testing but talked about the interaction of the memorial and telling the story of what happened that day. Things were just collected (a.k.a. – research the key to life) and then dissected to find the best way to tell the story of what happened that day. Capturing the impact of that terribly emotional event and putting into a memorial effectively required the help of designers, architects, audio visual experts and plenty others. Its a reminder that design doesn’t just include pretty pictures and words.

Visual Content Marketing

Project 2 Project Statement

Client: ESPN

Subject: ESPN seeks to present statistical information about the top eight finalists for the Calder Memorial Trophy (rookie of the year) this year. With the final say left up to a panel of judges, statistics play a heavy role in providing concrete evidence of a players “impact” on a team. (See edit)

Main Article

EDIT: New Article

Instead of comparing 8 finalists (one which was a goalie and comparing a goalie and 7 offensive players would be like apples to bananas), there is a more recent article that is quite short and falls a little flat as far as impact and would benefit from some data visualization to compare the top three finalists. It will take a look at the comparable game stats like goals, assists and minutes played as well as the metrics behind how they influenced the win column.

The infographic will target a hockey / sports savvy audience.

Tone: Neutral Background, lets colors of each finalist’s team represent the player.


top 3

Conner McDavid

Shayne Gostisbehere

Artemi Panarin


Jack Eichel

Dylan Larkin

John Gibson

Max Domi

Jacob Slavin


The collage of images above show pretty interesting layouts and executions of using icons and charts that showcase numerical data. The idea of using the hockey stick to show fights doesn’t really make total sense to me, but I do like the idea of using it to represent assists or shots. I can see the circular bar graph is being used at least twice here so if I choose to use one I need to make it a little more interesting and distinct.

MJ – Kobe – Lebron

ESPN Stephen Curry Example

 Sketches / Process


Unit 5 Response

The process.

Diving headfirst into a project is one of the best way to get started, but it could be disastrous if you didn’t bring your floaties.  The planning process is just as important as the end result, so why skip it? Providing yourself (or your team) with a map of what has to get done is crucial to the success or failure of the project. Chapter three rehashed a lot of the fundamentals of the planning process that keeps a project on track and easier to understand. but the examples were very helpful. Think in broad strokes. Get the paint on the canvas! What I mean is, get down the basic plan, the layout of the project, and refine when necessary. For school projects, all of this may seem like a lot to do in a short amount of time, but you can modify the process to fit your time restraints. Maybe you don’t have the time to flesh out a digitized map of the whole project, but you could (and should) write it down in some form in your sketchbook. I instantly thought of the comment “having all of your players on the field” Mr. Smansfield used in reference to our last infographic project. The planning process assembles all of the players and you have to put them in position to win the game. I see the players as the parts that make up the final product and each one is essential to its completion. Imagine if you needed your kicker on the field and he was no where to be found. Now imagine you a presenting a project to a client and you forget the mock up of the project. It could win or lose you work. The planning process is not only a useful guide to the project but can prevent an embarrassing moment during a presentation to your client.


Importance of user testing


Unit 4 Reading

“This Chart Is a Lonely Hunter: The Narrative Eros of the Infographic”

This response is to the article mentioned above.

The power of the infographic

Successful infographics complete the tough task of condensing complex information and presenting them in a way that holds just as much visual impact as the information itself. It isn’t just about making a visually pretty graphic, it has to have that “ah-ha!” moment that leaves an impression on a consumer. For the shift in political stance infographic, it did an excellent job of combining color, information and content to “show, not tell”.

“With great power comes great responsibility”

This kind of power to influence and inform shouldn’t be mistreated or taken for granted but that’s like saying people shouldn’t speed. Its going to happen, you just have to do your best when its up to you to show the world how good of a designer you are through an infographic. Information that people will base views and make decisions off of need to be accurate not only for content sake, but for what that information does to a person when they consume it. I personally dislike the use of memes in politics for two reasons 1) it doesn’t tell the whole story 2) outlandish / false / misleading information is used. Think about the snowball effect it could have, people will believe a lot of what is on the internet if it popular enough….


As a side note, id like to point out that Egyptians and other ancient civilizations have used pictures to convey information and its funny to think about how pictures are used. As a child you are taught the most basic things with pictures and words, but then you grow to be “sophisticated” so you don’t need any silly picture books, no matter how effective those were at accomplishing their intended job. Now, digesting information through pictures and words is making a comeback, saying, “We never stopped being good at conveying information!!!!” Just a thought.