Natalya : The shoe seems like it is floating, needs to be grounded.
Dave : Vans tends to keep their site minimal, so try to stick to that theme.
Virginita : PDF on one board, find a separation for the colorways / color options.
Feedback was very good today!
A little more detail in the shoe was necessary, like the stitching and the shoelace change in color. Scott suggested a pattern or brush stroke for the laces, eliminating the need to use the pencil tool for every single damn stitch. (thank you baby jesus)
Indication or prompting to help the user recognize the features of the PDF was brought up through all of the peer reviews, and for mine, the solution was to create a small icon or dot over the shoe features ( duracap, waflecup, ultracush) to give the user a prompt to click on or at least hover over.
Building the rest of the case study also is paramount, as well as recognizing the client in it. Very important!
Virginita – Nail down a color palate and style of illustration
Natalya – Bring the shoe more into focus, since it is the main focus of the pdf
Alexandria – Keep the amount of text low and show the color ways for each shoe
Overall, I feel like my ideas and plan were pretty solid, with a few suggestions to enhance the pdf. Natalya was pretty good at giving me ideas as well for the layout of my page, which honestly I did not give too much thought too. I angle view is dynamic, but does not provide the level of detail necessary for my pdf.
So for this project, i was thinking a lot about what exactly to create this interactive pdf on, and with my previous post, I was not in love with anything i chose. So after serious thought and contemplation, I looked to my shoes for the answer. As a skateboarder, I use vans shoes mostly, and they have so many features for each shoe, specifically pro shoes. A way to help illustrate this, would be an awesome interactive pdf!!!!
Background: Illustrate a Vans shoe and have it available to skateboarders so they know what exactly is keeping their feet comfy and shielded from the nasty grip tape
Target Audience: Any buyer of a vans shoe that skateboards or is interested in the shoe
Objective: Educate wearers on the shoe that keeps their feet safe and flip tricks tight.
Obstacles: Keeping the content original while using the logos Vans has for their shoe features
Key Benefit: Tell skaters that Vans wants you to know how they make their hoe, and this can create a personal bond between company and customer.
Creative Consideration: Could be used for all Pro shoe debuts
Tone: A little gritty and fun
This link to a pdf has some preliminary sketches and ides to illustrate the interactive file. vans
Project two is about creating info graphic on something. Very vague description, I know, but this will basically help illustrate something via vector graphics.
A few ideas that came to mind….
+ the construction of a skateboard
+ the layers of a sandwich (Italian, BLT, pastrami)
+ famous skate parks in the USA
+ process of a drawing
+ legends of the yeti / sasquatch
+ ships of star wars
All of these ideas provide a viable path to follow and create a basic vector illustration that displays somewhat boring information in a fun and interactive way. After looking at one of my inspirations from my editorial illustration, I came upon an interactive skateboard graphic that made me instantly jealous. This really laid out out how I could break down an object or story to make this project work.
This exhibit at the Henry Art Gallery was one of the coolest I have ever been too. It was almost as if if Ann Hamilton was sharing her collection of things she found important to amass for the exhibit. You were allowed to take what you liked.
As far as making your way around, other than the map you were offered, there wasn’t any clear direction. There were your regular signs for the restrooms but that was about the extent of it. It was very “choose-your-own-adventure”. It was explained to us the general idea of the exhibit by tonymyteacher and the Bob, the guy at the front. You could literally take the art off of the wall. The first room had interesting items, and that is where a lot of the class there as well. I walked right to the room that looked like it had something more to offer than a glass case with some text. I went here because I had an idea I was about to get some stuff from the gallery for free! Sorry for the blurry picture, but this what you should walk to first. Here you experience the exhibit at its core. You see the pictures, walk up and feel the paper, you pull it, hear it tear, and you my friends have just experienced something you never had at a museum or gallery in your life, probably. Without getting too philosophical, this place had just more to offer than a regular art of the wall gallery. The pictures, pictures, printed on newspaper, were well thought out and developed. They had content that was interesting and oriented around texture. You could really see the texture and almost feel it. And then you got to rip it down and keep it for as long as you liked.
The second best room to me was the whirlybird room.
Here, you heard and felt the wind rush by your face, heard the noise of these contraptions and wondered what the heck was going on in this room. This place even had blankets in case you got cold, which were sharable and wearable throughout the gallery, provided another texture for you to digest and something to experience. The galley provided comfort as well! I wish they were all this cool. Here you could listen to the repeated, almost soothing sounds of the reincarnation of the bullroarer.
This room is a piece inspired by these ancient instruments once used from Greece to Australia.
“The duration of ascent to descent, controlled by a computer program, moves the circling arms in concert with each other or alone, its deep tonal drone evoking a buzzing hive, a flock of birds, a micro-community of individual organisms operating together.” – Ann Hamilton
One of the few descriptions that naturally looked like an explination. Sort of wayfinding by association of similar layouts encountered by most people most often. The most common design associated with instructions if that makes more sense.
So to really understand the place, you have to go. Look at everything and just accept the fact that it is totally against most of what you have been told about galleries.
As for way finding, the app I am currently working on is above this. Not final, more of a first layout with tweaks inevitable. But the most important thing for this app, which is a skatepark locator for the state of Washington, relies heavily on way finding. I think about all of the times I was looking for a skatepark, and narrowed down how the app should be laid out.
It will use your location if you choose, to display how far the closest skatepark is from your current location. Or you can search by region, which will be a map with a feature to darken when tapping the region. The primary information will include an icon associated with distance and location, with a link to google maps for directions. The importance of way finding is an important aspect to consider when putting most things together, whether its judging by how a person will navigate through an app with their brains and hands, or looking at a certain piece of art and finding a path to follow with their eyes in the art.
So this is a great topic. The title may sound funny, but really, it is the world we currently live in. tonymyteacher used “the spectacle” as the best and easiest way to talk about the extreme. The “spectacle” is the extreme. Michael Jackson, the king of pop, was one of the greatest spectacles of the 21st century. As a star at a young age, his life was broadcasted for the world to see. He dealt with extreme success at an age 99.9% of people will never get. People would tune into his life to get a break from theirs, i.e; the spectacle. Then rumors began to surface, and people still watched. These rumors include things that 90& of people would never do. And then he started to transform into this creature, and people still watched. And then there was his trial, and even more people watched. It is absurd to think about the collective time spent watching and covering the Michael Jackson Saga in total, I mean, it covers at least 30 years. All of that time spent could have been used to find a cure for something more important, but it wasn’t. This is the spectacle.
This is not the first time. Think about Rome and the Coliseum. That is the most extreme you could get back then. Murder. Battle. Sacrifice. Glory! This place was so big and so violent, it really is the essence of extreme. We have things like sports now, that don’t involve murder (normally), that still captivate audiences very single day. News channels are devoted to sports now and even some of the biggest sports news is broadcasted on the “regular” news channels.
So how do you apply this to design? It isn’t my favorite thing to talk about, because it uses these tools to ravage cultures and pick pockets of the consumer. The X Games was a topic of discussion, and how it takes the culture of extreme sports, waters it down, and sells it using design elements of typography and color to appeal to a young generation. The spectacle brings the youth in and the design around it captivates them and makes them like they belong. I personally struggle with this being a skateboarder since the age of 10 (25 currently), because it takes what we were about to the mainstream undermining all of our efforts to distance ourselves from it. You can find multiple interviews by pros on both sides of the argument on the topic of skateboarding becoming a sport. Some say it is good and some say it is bad. Chocolate and Vanilla my friends. I love the essence of it, and that is what companies are trying to sell. But, we shall not break!
The extreme. I love it and hate it. It consumes the populous every day, with fully saturated bright colors, heavy outlines and provocative messages. In the 50s and 60s, you would NEVER EVER EVER see a commercial for lingerie. It was not acceptable and distasteful. In our current time, these commercials are commonplace and really illustrates the acceptance of the extreme. I am in the middle of working on a campaign to promote myself, and I am using my illustrations to do that. They involve the “extreme” styles, bright colors and heavy outlines mostly.