Week 7 Prelim Crit

My peerz this week included…

Natalya : The shoe seems like it is floating, needs to be grounded.

Dave : Vans tends to keep their site minimal, so try to stick to that theme.

Virginita : PDF on one board, find a separation for the colorways / color options.

Feedback was very good today!

A little more detail in the shoe was necessary, like the stitching and the shoelace change in color. Scott suggested a pattern or brush stroke for the laces, eliminating the need to use the pencil tool for every single damn stitch. (thank you baby jesus)

Indication or prompting to help the user recognize the features of the PDF was brought up through all of the peer reviews, and for mine, the solution was to create a small icon or dot over the shoe features ( duracap, waflecup, ultracush) to give the user a prompt to click on or at least hover over.

Building the rest of the case study also is paramount, as well as recognizing the client in it. Very important!

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Week 6 P2 Chum feedback

So my new Chums are as follows!

Virginita – Nail down a color palate and style of illustration

Natalya – Bring the shoe more into focus, since it is the main focus of the pdf

Alexandria – Keep the amount of text low and show the color ways  for each shoe

Overall, I feel like my ideas and plan were pretty solid, with a few suggestions to enhance the pdf. Natalya was pretty good at giving me ideas as well for the layout of my page, which honestly I did not give too much thought too. I angle view is dynamic, but does not provide the level of detail necessary for my pdf.

P2 Project research and sketches

So for this project, i was thinking a lot about what exactly to create this interactive pdf on, and with my previous post, I was not in love with anything i chose. So after serious thought and contemplation, I looked to my shoes for the answer. As a skateboarder, I use vans shoes mostly, and they have so many features for each shoe, specifically pro shoes. A way to help illustrate this, would be an awesome interactive pdf!!!!

Project Statement

Background: Illustrate a Vans shoe and have it available to skateboarders so they know what exactly is keeping their feet comfy and shielded from the nasty grip tape

Target Audience: Any buyer of a vans shoe that skateboards or is interested in the shoe

Objective: Educate wearers on the shoe that keeps their feet safe and flip tricks tight.

Obstacles: Keeping the content original while using the logos Vans has for their shoe features

Key Benefit: Tell skaters that Vans wants you to know how they make their hoe, and this can create a personal bond between company and customer.

Creative Consideration: Could be used for all Pro shoe debuts

Media: AI

Tone: A little gritty and fun

This link to a pdf has some preliminary sketches and ides to illustrate the interactive file. vans

Some of the sites i used….

http://www.vans.com/skate-technology.html

http://www.vans.com/team/skate/gilbert-crockett.html

Project 2 Research

Illustrator strikes back!

Project two is about creating info graphic on something. Very vague description, I know, but this will basically help illustrate something via vector graphics.

A few ideas that came to mind….

+ the construction of a skateboard

+ the layers of a sandwich (Italian, BLT, pastrami)

+ famous skate parks in the USA

+ process of a drawing

+ legends of the yeti / sasquatch

+ ships of star wars

All of these ideas provide a viable path to follow and create a basic vector illustration that displays somewhat boring information in a fun and interactive way. After looking at one of my inspirations from my editorial illustration, I came upon an interactive skateboard graphic that made me instantly jealous. This really laid out out how I could break down an object or story to make this project work.

The link is embedded below.

https://www.behance.net/gallery/19202019/The-Boarding-Pass-Skateboard-Infographic

Project 1 Sketches

A pelican is in the foreground attempting to fly away while covered in oil. A sign is  directing sea traffic to their dock, with  Washington Mountains in the background.
A pelican is in the foreground attempting to fly away while covered in oil. A sign is directing sea traffic to their dock, with Washington Mountains in the background.
Same Washington Mountains in the background, with the arrival of the Polar Pioneer on the horizon.
Same Washington Mountains in the background, with the arrival of the Polar Pioneer on the horizon.
A Dirty Shell boat is arriving at Terminal 5, blocking classic Seattle icons in the background.
A Dirty Shell boat is arriving at Terminal 5, blocking classic Seattle icons in the background.
The Noble Discoverer is here with the Washington mountain range in the background surrounded by oily waters.
The Noble Discoverer is here with the Washington mountain range in the background surrounded by oily waters.
Here are a few fish on ice at  pike place with oil drip scattered around the fish and ice.
Here are a few fish on ice at pike place with oil drip scattered around the fish and ice.
The setting here is on a mini iceberg in the arctic with a protest by local animals to keep Shell out of the Arctic.
The setting here is on a mini iceberg in the arctic with a protest by local animals to keep Shell out of the Arctic.
Here is another view of the Noble Discoverer arriving at Terminal 5 in  the Port of Seattle
Here is another view of the Noble Discoverer arriving at Terminal 5 in the Port of Seattle
Two Pike Place workers toss fish around covered in a light sheen of oil, by product of Shell leasing space in the Port of Seattle
Two Pike Place workers toss fish around covered in a light sheen of oil, by product of Shell leasing space in the Port of Seattle
Here is a view of the oil rig Polar Pioneer arriving  to the Port of Seattle
Here is a view of the oil rig Polar Pioneer arriving to the Port of Seattle
A disgruntled seal covered in oil with a Shell Vessel in the Background
A disgruntled seal covered in oil with a Shell Vessel in the Background
Here we have a pelican sitting on top of a pillar with two signs on it direct one to the city and one to where oil is, the arctic. There is a tug boat pulling the Shell oil rig out of the port.
Here we have a pelican sitting on top of a pillar with two signs on it direct one to the city and one to where oil is, the arctic. There is a tug boat pulling the Shell oil rig out of the port.
Here is an orca spouting out oily water from its blowhole with a beautiful view of the mountains in Seattle.
Here is an orca spouting out oily water from its blowhole with a beautiful view of the mountains in Seattle.

the common SENSE

This exhibit at the Henry Art Gallery was one of the coolest I have ever been too. It was almost as if if Ann Hamilton was sharing her collection of things she found important to amass for the exhibit. You were allowed to take what you liked.

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YOU get a picture! YOU get a picture! EVERYBODY gets a picture!

As far as making your way around, other than the map you were offered, there wasn’t any clear direction. There were your regular signs for the restrooms but that was about the extent of it. It was very “choose-your-own-adventure”. It was explained to us the general idea of the exhibit by tonymyteacher and the Bob, the guy at the front. You could literally take the art off of the wall. The first room had interesting items, and that is where a lot of the class there as well. I walked right to the room that looked like it had something more to offer than a glass case with some text. I went here because I had an idea I was about to get some stuff from the gallery for free! wpid-20150311_135327.jpgSorry for the blurry picture, but this what you should walk to first. Here you experience the exhibit at its core. You see the pictures, walk up and feel the paper, you pull it, hear it tear, and you my friends have just experienced something you never had at a museum or gallery in your life, probably. Without getting too philosophical, this place had just more to offer than a regular art of the wall gallery. The pictures, pictures, printed on newspaper, were well thought out and developed. They had content that was interesting and oriented around texture. You could really see the texture and almost feel it. And then you got to rip it down and keep it for as long as you liked.

The second best room to me was the whirlybird room.

wpid-20150311_142150.jpgHere, you heard and felt the wind rush by your face, heard the noise of these contraptions and wondered what the heck was going on in this room. This place even had blankets in case you got cold, which were sharable and wearable throughout the gallery, provided another texture for you to digest and something to experience. The galley provided comfort as well! I wish they were all this cool. Here you could listen to the repeated, almost soothing sounds of the reincarnation of the bullroarer.

This room is a piece inspired by these ancient instruments once used from Greece to Australia.

“The duration of ascent to descent, controlled by a computer program, moves the circling arms in concert with each other or alone, its deep tonal drone evoking a buzzing hive, a flock of birds, a micro-community of individual organisms operating together.” – Ann Hamilton

wpid-20150311_141949.jpgOne of the few descriptions that naturally looked like an explination. Sort of wayfinding by association of similar  layouts encountered by most people most often. The most common design associated with instructions if that makes more sense.

So to really understand the place, you have to go. Look at everything and just accept the fact that it is totally against most of what you have been told about galleries.

WS Home HIAs for way finding, the app I am currently working on is above this. Not final, more of a first layout with tweaks inevitable. But the most important thing for this app, which is a skatepark locator for the state of Washington, relies heavily on way finding. I think about all of the times I was looking for a skatepark, and narrowed down how the app should be laid out.

It will use your location if you choose, to display how far the closest skatepark is from your current location. Or you can search by region, which will be a map with a feature to darken when tapping the region. The primary information will include an icon associated with distance and location, with a link to google maps for directions. The importance of way finding is an important aspect to consider when putting most things together, whether its judging by how a person will navigate through an app with their brains and hands, or looking at a certain piece of art and finding a path to follow with their eyes in the art.

Aesthetics of the Extreme

So this is a great topic. The title may sound funny, but really, it is the world we currently live in. tonymyteacher used “the spectacle” as the best and easiest way to talk about the extreme. The “spectacle” is the extreme. Michael Jackson, the king of pop, was one of the greatest spectacles of the 21st century. As a star at a young age, his life was broadcasted for the world to see. He dealt with extreme success at an age 99.9% of people will never get. People would tune into his life to get a break from theirs, i.e; the spectacle. Then rumors began to surface, and people still watched. These rumors include things that 90& of people would never do. And then he started to transform into this creature, and people still watched. And then there was his trial, and even more people watched. It is absurd to think about the collective time spent watching and covering the Michael Jackson Saga in total, I mean, it covers at least 30 years. All of that time spent could have been used to find a cure for something more important, but it wasn’t. This is the spectacle.

wpid-jackson-young-old.jpg

This is not the first time. Think about Rome and the Coliseum. That is the most extreme you could get back then. Murder. Battle. Sacrifice. Glory! This place was so big and so violent, it really is the essence of extreme. We have things like sports now, that don’t involve murder (normally), that still captivate audiences very single day. News channels are devoted to sports now and even some of the biggest sports news is broadcasted on the “regular” news channels.

So how do you apply this to design? It isn’t my favorite thing to talk about, because it uses these tools to ravage cultures and pick pockets of the consumer. The X Games was a topic of discussion, and how it takes the culture of extreme sports, waters it down, and sells it using design elements of typography and color to appeal to a young generation. The spectacle brings the youth in and the design around it captivates them and makes them like they belong. I personally struggle with this being a skateboarder since the age of 10 (25 currently), because it takes what we were about to the mainstream undermining all of our efforts to distance ourselves from it. You can find multiple interviews by pros on both sides of the argument on the topic of skateboarding becoming a sport. Some say it is good and some say it is bad. Chocolate and Vanilla my friends.  I love the essence of it, and that is what companies are trying to sell. But, we shall not break!

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The extreme. I love it and hate it. It consumes the populous every day, with fully saturated bright colors, heavy outlines and provocative messages. In the 50s and 60s, you would NEVER EVER EVER see a commercial for lingerie. It was not acceptable and distasteful. In our current time, these commercials are commonplace and really illustrates the acceptance of the extreme. I am in the middle of working on a campaign to promote myself, and I am using my illustrations to do that. They involve the “extreme” styles, bright colors and heavy outlines mostly.

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