Project 3

Discovery Park Wayfinding website

Client: Seattle Parks and Recreation


Discovery Park is a 534 acre natural area park operated by the Seattle Parks and Recreation. It is the largest city park in Seattle, and occupies most of the former Fort Lawton site.

The site is one of breathtaking majesty. Situated on Magnolia Bluff overlooking Puget Sound, Discovery Park offers spectacular view of both the Cascade and the Olympic Mountain ranges. The secluded site includes two miles of protected tidal beaches as well as open meadow lands, dramatic sea cliffs, forest groves, active sand dunes, thickets and streams.

The role of Discovery Park is to provide an open space of quiet and tranquility away from the stress and activity of the city, a sanctuary for wildlife, as well as an outdoor classroom for people to learn about the natural world. Maintained in its semi-natural condition the park will continue to offer a biologically rich and diverse natural area for urban dwellers and an unmatched opportunity for environmental education. (Seattle Parks and Rec)


Research: (pictures taken from Yelp reviews of the park)

Discovery Park Signage
Welcome Sign

The current wayfinding system uses wooden posts that have varied text and icons, as well as a variety of posts. By creating a style guide and icon system that is the same for every sign, it will bring cohesion to the parks sign system and make information digestion easy for locals and tourists.The posts they rest on have a good amount of wear on them and will eventually fail in the elements. Materials used for signs and posts will look towards recycled / renewable materials. (Acorn Sign Graphics)


What Discovery Park Needs

  • Map (Print)
  • Trail Signs
  • Park Entrance Sign(s)
  • Standing Map(s)
  • Icon and Font System


Target Audience:

Seattle is full of millennials and tourists that look up to the city for its progressiveness and funky feel. Subtlety targeting this demographic and their interests through material design will be the best direction for branding.



Thoughts / Trail Signs
Icon Sketches
Welcome Signage and Icons



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