Chapter 10 went into detail about mobile design, and then began to explain some of the differences or mobile vs desktop / laptop. Certain features are restricted like the hove option, but the touch screen can provide alternate options to display and access information. Designing responsively is also another valid point brought up by Steve in his book. Most people who use the internet have access to a smartphone, and they are more likely to use that then their actual computer. If you think about all of the times you’ve used your phone in a day, 10 years ago those things would have had to wait until you could sit down in front of a computer. Now you can just pull it out of your pocket and hold it up to your face. The chapter really just enforces the idea of designing for mobile first and then making that responsive.
The link above takes you to a nifty little site that explains responsive design and why you should use it. I think this site is most helpful and really makes it so your only choice should be responsive web design. It also has excellent examples for you to look at and even links you to a site where you can build responsive sites for free! With the ever growing number of screen sizes to design for, to make your site the most user friendly is to already have them in mid when you design the site, and that means thinking about the device they will be accessing your site on.
99% Invisible’s Roman Mars has a pleasant podcast that talks about what is in the name of a product. Roman compares two naming companies, Catchword and A Hundred Monkeys. Here, these two companies share drastically different philosophies that produce quality names for a product. Catchword provides around 2,000 options!!!!!! for a product and then narrows that down to 30 – 50 to present to a client. This may seem overwhelming and cause speculation on the quality of the generated names, but it is for a purpose. Catchword employs a naming spectrum that ranges from vague to literal. There are pros and cons to both ends of the spectrum as well. 100 Monkeys employs more of a meaningful approach that yields only about 10 – 12 names. This is obviously not anywhere close to 2,000, but the names generated all have an associated meaning or story behind them. Whatever way you decide to name your app, it would behoove you to listen to this Podcast about what really goes into a name.