So for this project, i was thinking a lot about what exactly to create this interactive pdf on, and with my previous post, I was not in love with anything i chose. So after serious thought and contemplation, I looked to my shoes for the answer. As a skateboarder, I use vans shoes mostly, and they have so many features for each shoe, specifically pro shoes. A way to help illustrate this, would be an awesome interactive pdf!!!!
Background: Illustrate a Vans shoe and have it available to skateboarders so they know what exactly is keeping their feet comfy and shielded from the nasty grip tape
Target Audience: Any buyer of a vans shoe that skateboards or is interested in the shoe
Objective: Educate wearers on the shoe that keeps their feet safe and flip tricks tight.
Obstacles: Keeping the content original while using the logos Vans has for their shoe features
Key Benefit: Tell skaters that Vans wants you to know how they make their hoe, and this can create a personal bond between company and customer.
Creative Consideration: Could be used for all Pro shoe debuts
Tone: A little gritty and fun
This link to a pdf has some preliminary sketches and ides to illustrate the interactive file. vans
Some of the sites i used….